Managing Organizational Crisis Brand Trauma PDF 6113f62d8

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Managing Organizational Crisis and Brand Trauma PDF




by Dennis W. Tafoya : Managing Organizational Crisis and Brand Trauma

ISBN : #3319607251 | Date : 2017-08-24

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PDF-ccbea | This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization’s credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis’ poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with po… Managing Organizational Crisis and Brand Trauma


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Managing Organizational Crisis and Brand Trauma by by Dennis W. Tafoya

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